Website Development

I came up through e-commerce, where a slow or confusing site costs money the same day. At Bivouac Outdoor I oversaw three platform upgrades that cut operating costs by 15%, and launched a full store redesign in April 2012. Later I led the acquisition of two competing online stores and the relaunch of their sites.

At ChristchurchNZ I led the move from 14 legacy websites to one, after the organisation merged. It ran in phases from 2019, and over the same period the digital team grew web traffic and social engagement by 25% or more every year.

At The New Zealand Merino Company I wrote the RFP for ZQRX and managed the build with a development partner. It is a regenerative wool platform that lets brand buyers trace long-term contracts and carbon impact back to the individual grower.

I write HTML and CSS myself and work in JavaScript and PHP, so I can brief developers well and check what comes back. Most website projects go wrong at the brief, not in the code. I'd rather spend a week getting the question right than a month building the wrong answer.