Kia ora, I'm Mat 
I make brands findable, run a lot, and build fun web tools. Sometimes I write about the world.
Hey there, I'm Matthew Dickinson and I've always been obsessed with the environment, our connection to it, and our disconnection from it.
I'm also addicted to epic running adventures, building fun web tools and making the world a better place.
I concentrate my efforts to the digital marketing world where I use my 20+ years of experience and skills to drive strategies for innovative & world-leading organisations whilst building engaging digital experiences.
Work
I co-founded TwoScoops, a Fernmark accredited creative agency in Ōtautahi Christchurch with a positive, future-focused flavour. I've spent 20+ years in digital marketing, helping organisations get found and stay found.
The kind of work I deliver
Content & Campaign
- Strategy
- Channel Management
- Production
- Execution
- Analysis & Reporting
- Influencers
Marketing Strategy
- Digital Visibility
- SEO AEO GEO
- eCommerce
- Search
- Social
- Analytics & Insights
Web Design & Dev
- WordPress to Webflow
- UX Design
- Prototyping
- Speed & Accessibility
- Hosting & DNS
- Integrations
Adventures
If you see me outdoors, you'll usually find me exploring high mountain ridges, lush native woodlands or fresh flowing rivers.
When the mood grabs me, I sometimes make short films, including the original 52 Peaks in 52 Weeks adventure or challenge myself to be human in different ways, like my latest 26in2026 saga.
Right now
Past adventures
Projects
I build small web tools and games for fun. Some are useful. Some are just odd.
Thoughts
Short notes on running, marketing and being a bit more human. New posts land here first, and in the RSS feed.
Quick answers
- Who is Matthew Dickinson?
I'm Mat, a digital marketer, co-founder of TwoScoops and mountain runner based in Ōtautahi Christchurch, New Zealand.
- What does TwoScoops do?
TwoScoops is a Fernmark accredited creative agency in Ōtautahi Christchurch. I co-founded it with Shara and Caroline and our tagline is "Here to Fight Vanilla".
- What is 26in2026?
26 runs a month, every month, 312 for the year. A real run: shoes on, outside. Short or long, with friends, a group or the kids, a run was a run and I log it.
- How do I contact Matthew?
The best way to contact is via the contact form. For agency projects, TwoScoops is the front door (and yes, I'm on LinkedIn too).
If you want to talk something through properly, why not book an hour with Pick My Brain.