Paid Media & Digital Advertising

At GO Outdoors I directly managed a £1.5m budget across search, social and email marketing. In one financial year the customer database and website revenue grew by more than 300%.

At ChristchurchNZ I ran paid media across search, programmatic, retargeting and PPC, and reviewed performance against goals every month. At The New Zealand Merino Company I ran B2B campaigns across two focus regions, APAC and the USA, to bring in new prospects. At glerups New Zealand, the digital strategy took a start-up to a standalone business, with 100% growth in year one.

Paid media rewards patience and honesty. Look at the numbers weekly, change what isn't working, and be willing to stop spending on something you liked. The money doesn't care what you liked.