e-Commerce

At GO Outdoors in the UK I managed a £1.5m budget across search, social and email, and grew the customer database and website revenue by more than 300% in a single financial year. I grew the e-commerce team from three to 13 people and co-managed the distribution warehouse. By 2010 Hitwise ranked GOoutdoors.co.uk as the most visited outdoor website in the UK.

At Bivouac Outdoor I ran e-commerce for the group's websites, including Natureshop, HighBeam and Inov-8 NZ, reporting to the CEO. We won Wilderness Magazine's Retailer of the Year in 2014, 2015 and 2016. I ran the tender for print, developer and courier partners, which cut operating costs by 9%, and I led the acquisition of two online competitors.

More recently I helped glerups New Zealand grow from a start-up to a standalone business. It doubled in year one and grew more than 50% in year two, with a luxury product in a cost of living squeeze.

E-commerce isn't a website with a checkout bolted on. It is the whole system: product, content, conversion and fulfilment, all working together so a stranger trusts you enough to enter their card details.