Budget & Resource Management

At GO Outdoors I directly managed £1.5m of search, social and email spend, plus payroll for a team of 13, and presented to the board each month. At ChristchurchNZ I managed marketing programme and project budgets, spend and forecasts in line with the organisation's strategy. At Bivouac Outdoor and PGG Wrightson I held the budgets for the websites and online campaigns.

Every budget is a set of bets. I like to know early which bets are paying back, and to move money away from the rest without drama.

The best use of resource is often people's time, not money. Knowing what a team should stop doing matters as much as knowing what it should start.