Analytics & Reporting

At ChristchurchNZ I reviewed digital performance against goals every month and adjusted campaigns and strategy as the numbers moved. When the pandemic cut international users by more than 70%, the data showed us where to go next, and the team pivoted to content marketing to hit its growth targets.

At PGG Wrightson I analysed performance data from every digital channel to guide spending for the next financial period. I also sat on the company's Data Management steering group, which set direction on data collection and cloud technology.

I'm comfortable with BI, CRM and point of sale systems, and with reading numbers from any of them. A report only matters if it changes a decision. I'd rather hand you one chart that shows what to do next than a 40 page deck that shows everything we did.